Melbourne’s Most Trusted Vendor Advocate

We Maximise your Selling Price

Street Advocate is a vendor advocacy service which assists the owner to sell their home at the highest market price. We work closely to provide advice, find the best agent and best market the home.

As Seen In

Vendor Advocacy Service in Melbourne for over 25 Years 

Selling a house can be the most significant transaction for many people. It can be complicated keeping up with the latest marketing trends and stressful dealing with real estate agents.

Not having the right advice before placing your property on the market will inevitably impact the price of your home by tens of thousands of dollars.

We believe we are the most experienced and transparent vendor advocacy service in Melbourne. We eliminate the pitfalls encountered when selling and use our expertise and knowledge to help manage your campaign from the very beginning to the very end, including settlement. We provide you the owner, support at every step of the way.

All of our clients receive this extra layer of protection at no extra cost. This is Guaranteed!

Expertise

We are a leading real estate authority with over 25 years of property experience in Melbourne.

Remove The Stress

We find the best local agents and guide you through the selling process, hassle free.

Our Service is 100% Free

There are no hidden costs or fees for what we do. Our service is 100% absolutely free.

Why You Need a Vendor Advocate

Having an experienced and transparent vendor advocate on your side will reduce the stress, limit the go wrongs during the sale and achieve the best market price, Here’s how…

Saving you time and thousands of dollars

We understand that selling a house can be a very stressful experience due to the emotional attachment to the home and complexities of the selling process involved. That’s why as your Melbourne vendor advocate we do everything on your behalf, from advising you on how to present your home, finding the right agent, negotiating the agency commission, to managing contractors where required, managing the sale and everything in between.

Choosing the Wrong Agent

The biggest complaint sellers make when they decide to put their home on the market is finding out they have chosen the wrong agent and are unable to change the agent for many months.

Finding the right agent to work with you and your property takes time and involves a very extensive process.

Our 7 Step Process – How it Works

Vendor Advocacy - Initial Consultation:

1

As one of Melbourne's most trusted vendor advocacy service, we are here to help you plan a strategy to get the most out of selling your home. Our 1 Hour Property Consultation is FREE with NO OBLIGATION.

Read more...

Review Your Home and Advise:

2

During our initial FREE consultation, we carefully review and consider the appearance of your home, inside and out. We take considerable notes about your home and offer suggestions on how to best present the property during the sale. We leave no stone unturned and are extremely thorough.

Read more...

Finding the Best Agent for You:

3

Once we know the vendor’s expectations, we will find the best agent who can work with us and the client to maximise the property price.

Read more...

Running the Marketing Campaign:

4

Although most copywriters have the best intention when writing the advertisement for your home, we consistently find they miss key selling points about your home which could cost you thousands.

Read more...

Strong Reporting and Communication:

5

One of the biggest complaints home sellers tell us when they sell their home is the lack of communication from the agent.

Read more...

Negotiating with the Vendor:

6

Whether the property is being sold via Auction or Private Sale/ Expression of Interest we will always stand by the vendor’s side to ensure they achieve the maximum price and settlement to suit their situation. Using our vendor advocacy service the owner will have over 25 years experience alongside them to ensure the best result.

Read more...

Assisting in Liaising and Final Inspection:

7

Our job doesn’t end when you are sold.

Unlike other vendor advocates in Melbourne and real estate agents the home owner will continue to hear from us until after the property has settled.

Read more...

Our 7 Step Process – How it Works

As one of Melbourne’s most trusted vendor advocacy service, we are here to help you plan a strategy to get the most out of selling your home. Our 1 Hour Property Consultation is FREE with NO OBLIGATION.

In our initial meeting we review your personal needs and situation. We sit down with you and listen to your wants and needs/goals as well as address any concerns you may have about the sales process.

In his way, we make sure that our vendor advocacy services align with your goals.

We explain carefully how our vendor advocacy service works and why we are different from other vendor advocates in Melbourne and real estate agents. We also explain how this service benefits only our client, the seller.

 

During our initial FREE consultation, we carefully review and consider the appearance of your home, inside and out. We take considerable notes about your home and offer suggestions on how to best present the property during the sale. We leave no stone unturned and are extremely thorough.

Where required we can also provide numerous highly skilled trades which have been tried and proven. This includes painters, carpenters, carpet layers as well as handymen.

We can also provide the services of a property stylist at no extra cost to you. They can review your property and offer further advice on how to best present the home to improve the photography and attract a greater number of buyers when on the market.

Once we know the vendor’s expectations, we will find the best agent who can work with us and the client to maximise the property price.

When finding and choosing the best agent, it’s not the agency and the brand we engage but the agent who will be most trusted and suited to helping the owner achieve the best market price. We believe this is the first major step in our vendor advocacy role for our seller which ensures the process of running a successful sale.

We shortlist three agents which view the property first then we conduct a one on face-to-face interview with each one, asking them pertinent questions about price, commission, marketing, target market etc. We then provide the owner three digital reports which including the agent’s opinion of value, a proposed marketing plan with costs and commission.

While this process can take time it is thorough and identifies the agent who is going to negotiate the best result, is going to be effective, has strong communication skills and can work hard to maximise the selling price.

By making this selection process so rigorous, the decision of finding the right agent is made that much easier and eliminates any added pressure of making a mistake.

We believe this is the first major step in our vendor advocacy role for our seller which ensures the process of running a successful sale.

Although most copywriters have the best intention when writing the advertisement for your home, we consistently find they miss key selling points about your home which could cost you thousands.

During our initial meeting with you where we viewed and discussed your home, we identify the best features of your home which would attract the highest number of buyers and competition.

In the ad copy we highlight these important features in the heading and opening sentence and paragraph. We make sure, in consultation with you that everything you love about your home and location is highlighter and not left out.

It’s not just set and forget with our vendor advocacy service. We strategically order certain types of photos which have been proven to attract a greater number of buyers online.

Once the ad copy and photos have been completed and sent for proofing and in consultation with you, we make changes any adjustments required then select the best photos for marketing

We are highly detailed and make sure your home is presented online in the best possible way.

One of the biggest complaints home sellers tell us when they sell their home is the lack of communication from the agent.

Working with our vendor advocacy service the selected agent must guarantee that they will call after every open to report on the numbers and feedback.

The agents we choose are also required to send a weekly feedback report and have multiple meetings either in person or via a conference call/Zoom to discuss the progress of the sale.

As well as this, we communicate with our sellers at least 3-4 times a week and promptly return calls and texts.

Whether the property is being sold via Auction or Private Sale/ Expression of Interest we will always stand by the vendor’s side to ensure they achieve the maximum price and settlement to suit their situation. Using our vendor advocacy service the owner will have over 25 years experience alongside them to ensure the best result.

We are highly trained in the art of negotiation, having commenced and trained as a real estate agent under the Jenman system. We have undertaken numerous negotiating, psychological and body language courses and have conducted thousands of hours of role play to become proficient at negotiations.

During the campaign we track the enquiry and website numbers as well as look at what other properties are competing against the seller’s home. We also look at what is happening in the market from an economic level. To make the right decision on price it is important to be well informed.

When it comes to negotiating at Auction or Private Sale the vendor will be fully aware as to who the interested buyers are, their price range, settlement and deposit terms.

We will then advise the vendor when to put the property on the market if at auction and strategise during negotiations to ensure the buyers are pushed to their maximum price.

Our job doesn’t end when you are sold.

Unlike other vendor advocates in Melbourne and real estate agents the home owner will continue to hear from us until after the property has settled.

The property sale may be subject to finance and or a building inspection, which is very common in a private sale situation.

Our job is to chase these outstanding conditions so that the contract is fulfilled unconditionally and the risk is minimised while still on the market. Getting this wrong could not only cost the owner a sale but also the loss of the advertising campaign which could be in the thousands of dollars.

We also follow up with the agent to ensure the deposit is paid in full and has cleared and sitting in the real estate agent’s trust account.

If a Section 27 has been acknowledged by the buyer we ensure that the deposit is released 28 days after signing or being served. For some people having an early release of this money is very important as they may have bills to pay or need to use the money for their next purchase.

One or two weeks from settlement the buyer will call to book a time for a final inspection, we also arrange this in coordination with vendor and the agent. If there is an issue found we will act on the vendor’s behalf and work with the solicitor/conveyancer work to ensure a favourable outcome so that the purchaser does not pull out of the sale.

On settlement day we will advise the owner when this has been affected. We ensure that settlement has occurred successfully and that you have received the funds in your account as expected.

1

Vendor Advocacy – Initial Consultation:

As one of Melbourne’s most trusted vendor advocacy service, we are here to help you plan a strategy to get the most out of selling your home. Our 1 Hour Property Consultation is FREE with NO OBLIGATION.

In our initial meeting we review your personal needs and situation. We sit down with you and listen to your wants and needs/goals as well as address any concerns you may have about the sales process.

In his way, we make sure that our vendor advocacy services align with your goals.

We explain carefully how our vendor advocacy service works and why we are different from other vendor advocates in Melbourne and real estate agents. We also explain how this service benefits only our client, the seller.

2

Review Your Home and Advise:

During our initial FREE consultation, we carefully review and consider the appearance of your home, inside and out. We take considerable notes about your home and offer suggestions on how to best present the property during the sale. We leave no stone unturned and are extremely thorough.

Where required we can also provide numerous highly skilled trades which have been tried and proven. This includes painters, carpenters, carpet layers as well as handymen.

We can also provide the services of a property stylist at no extra cost to you. They can review your property and offer further advice on how to best present the home to improve the photography and attract a greater number of buyers when on the market.

3

Finding the Best Agent for You:

Once we know the vendor’s expectations, we will find the best agent who can work with us and the client to maximise the property price. When finding and choosing the best agent, it’s not the agency and the brand we engage but the agent who will be most trusted and suited to helping the owner achieve the best market price. We believe this is the first major step in our vendor advocacy role for our seller which ensures the process of running a successful sale. We shortlist three agents which view the property first then we conduct a one on face-to-face interview with each one, asking them pertinent questions about price, commission, marketing, target market etc. We then provide the owner three digital reports which including the agent’s opinion of value, a proposed marketing plan with costs and commission. While this process can take time it is thorough and identifies the agent who is going to negotiate the best result, is going to be effective, has strong communication skills and can work hard to maximise the selling price. By making this selection process so rigorous, the decision of finding the right agent is made that much easier and eliminates any added pressure of making a mistake. We believe this is the first major step in our vendor advocacy role for our seller which ensures the process of running a successful sale.
4

Running the Marketing Campaign:

Although most copywriters have the best intention when writing the advertisement for your home, we consistently find they miss key selling points about your home which could cost you thousands.

During our initial meeting with you where we viewed and discussed your home, we identify the best features of your home which would attract the highest number of buyers and competition.

In the ad copy we highlight these important features in the heading and opening sentence and paragraph. We make sure, in consultation with you that everything you love about your home and location is highlighter and not left out.

It’s not just set and forget with our vendor advocacy service. We strategically order certain types of photos which have been proven to attract a greater number of buyers online.

Once the ad copy and photos have been completed and sent for proofing and in consultation with you, we make changes any adjustments required then select the best photos for marketing

We are highly detailed and make sure your home is presented online in the best possible way.

5

Strong Reporting and Communication:

One of the biggest complaints home sellers tell us when they sell their home is the lack of communication from the agent.

Working with our vendor advocacy service the selected agent must guarantee that they will call after every open to report on the numbers and feedback.

The agents we choose are also required to send a weekly feedback report and have multiple meetings either in person or via a conference call/Zoom to discuss the progress of the sale.

As well as this, we communicate with our sellers at least 3-4 times a week and promptly return calls and texts.

6

Negotiating with the Vendor:

Whether the property is being sold via Auction or Private Sale/ Expression of Interest we will always stand by the vendor’s side to ensure they achieve the maximum price and settlement to suit their situation. Using our vendor advocacy service the owner will have over 25 years experience alongside them to ensure the best result.

We are highly trained in the art of negotiation, having commenced and trained as a real estate agent under the Jenman system. We have undertaken numerous negotiating, psychological and body language courses and have conducted thousands of hours of role play to become proficient at negotiations.

During the campaign we track the enquiry and website numbers as well as look at what other properties are competing against the seller’s home. We also look at what is happening in the market from an economic level. To make the right decision on price it is important to be well informed.

When it comes to negotiating at Auction or Private Sale the vendor will be fully aware as to who the interested buyers are, their price range, settlement and deposit terms.

We will then advise the vendor when to put the property on the market if at auction and strategise during negotiations to ensure the buyers are pushed to their maximum price.

7

Assisting in Liaising and Final Inspection:

Our job doesn’t end when you are sold. Unlike other vendor advocates in Melbourne and real estate agents the home owner will continue to hear from us until after the property has settled. The property sale may be subject to finance and or a building inspection, which is very common in a private sale situation. Our job is to chase these outstanding conditions so that the contract is fulfilled unconditionally and the risk is minimised while still on the market. Getting this wrong could not only cost the owner a sale but also the loss of the advertising campaign which could be in the thousands of dollars. We also follow up with the agent to ensure the deposit is paid in full and has cleared and sitting in the real estate agent’s trust account. If a Section 27 has been acknowledged by the buyer we ensure that the deposit is released 28 days after signing or being served. For some people having an early release of this money is very important as they may have bills to pay or need to use the money for their next purchase. One or two weeks from settlement the buyer will call to book a time for a final inspection, we also arrange this in coordination with vendor and the agent. If there is an issue found we will act on the vendor’s behalf and work with the solicitor/conveyancer work to ensure a favourable outcome so that the purchaser does not pull out of the sale. On settlement day we will advise the owner when this has been affected. We ensure that settlement has occurred successfully and that you have received the funds in your account as expected.

About Peter Sarmas

Vendor Advocacy Melbourne

Peter Sarmas founder of Street Advocate has worked in the real estate industry for over 25 years and prided himself on excellent customer service and client satisfaction.

He has seen and heard the stories of unhappy clients who have had bad experiences selling their home.

Most people only sell once or twice in the lifetime so are not familiar with the current regulations, what marketing works and which are the best agents to employ.

Peter saw a huge gap in the property market. One where people could trust an agent to only work for them. His aim is to provide knowledge and expertise exclusively to the home owner which would add value and only benefit them.

A key factor in this vendor advocacy role is that it would not cost the property owner any more money than if they were to sell alone. In fact, we are able to achieve a far better commission rate than if the owner were to try to negotiate on their own.

Frequently Asked Questions

We are a property based organisation with property experience, qualifications, membership (PIAA) and Professional Indemnity insurance. We stand by what we say and do because of our ethics and accreditation. We put the clients first!

Our team of experts are highly regarded in the industry. We deliver customised advice to suit your needs and goals, with no conflict of interest.

We have a tried and tested process coupled with extensive local knowledge and skill. Communication with our clients is paramount, we update you on any market changes and take action, give specific property investment advice and deliver outstanding results for our clients.

Most importantly we work in areas which experience capital growth and are not saturated with investors. Our task is to find a great property is made that much harder because our selection criteria and pool of properties we search is so limited.

For most people, buying or selling a property is the single biggest transaction they will ever make in their life, so getting it right is important. The right decision may make you thousands of dollars and see your asset grow while the wrong decision could leave you with the complete opposite.

Our job at Street Advocate is to identify the pitfalls and help you buy and sell for the best market price. We have an incredible team of experts we work with on your property, who operate with the same attention to detail as we do. So you know you are in safe and experienced hands.

We have two services: Buying Property and Selling Property

Buying Property
If you engage our buying service there are fees payable but these vary dependent on the service you wish to undertake, bidding/negotiation, due diligence or comprehensive. An engagement deposit is payable in order to begin working on your next property purchase. The balance of the payment is made when you have purchased and your contract become unconditional. We don’t charge anyone who is unhappy with our service.

Selling Property
If we are employed as your vendor advocate there is no fee payable from you. We get paid by the agent for referring and looking after you, the vendor, during the sale process.
Our role here is to analyse the suburb for the best three agents, then conduct an extensive 20 point questionnaire with the vendor to determine the most suitable candidate.
We then advise you of the most suitable marketing for your property, negotiate the agent fees and keep the agent accountable to ensure you achieve the best market price.

We work and know over 300 real estate agents around Melbourne and Victoria. Our meticulous selection process ensures we find and engage the very best real estate agent when selling your property.

Firstly we find which agents are the most active in your chosen suburb then search for the most active for your property type, as this often differs. We then look at the agent’s success rate to ensure they sell the property is sold within the average days on market period.

Thirdly we invite three agents for an interview and explain the selection process. Together with you the vendor, we interview to determine the most suitable candidate.

Finally we choose the best agent first then negotiate their fee and marketing costs and put a plan in place for face to face meetings, book the open inspection times, confirm advertising copy and marketing. We negotiate the best settlement and selling terms that suit your circumstances.

What Clients are saying about Street Advocate

Vendor Advocacy Reviews